# WINE CLUB: The ‘Third Way’

packagingOur 3rd option Monthly Wine Club is very cool.

Here’s the outline: It suits confident wine drinkers: Confident to trust our knowledge of what you like, willing to take the odd risk exploring new wines, new regions & new styles. Customers feedback to us their experiences. It’s not for everybody. It’s only available to existing customers who have been with us for over 12 months.

horizontal storage bright and shiny btlsHOW does it work?: Tell us you want to receive a case of 12 wines (minimum) each month. We’ll discuss your favourites (and likely future favourites), an average spend per bottle you are comfortable with and ratios of reds to whites to roses to Sparkling wines. We then assemble a base list from which to select your wines each month.
The changing mixes of wines will be brought to your place in multiples of 12 bottles on a set date. On the first visit you will pay for 2 months. On your final delivery there will be no charges. Just let us know if you wish to take a break during holidays.

long line of wines unfocussedWe will continue to ask for feedback to make refinements to the selections and intrigue you with delicious experiences and new discoveries. We seek out special wines for these customers which we don’t necessarily offer on our websites or other portfolio list,s or brochures. Despite the amount of dedicated personal attention we still offer between 8 and 12% discount off our standard prices and with no shipping charges in Puxi, ever.

Ending the Offer: Your initial purchase is for 2 months worth of wines. As soon as we receive notification you want to stop; you will receive a final delivery without charge.

EXAMPLE: As you can see from the example below, this customer likes to mix everyday wines with some high achievers. For her monthly surprise mix we noted her preferred ratio of reds, whites, rosés & sparkling each month (which varied according to season) and we charged ¥1500 per 12 bottles ordered.

This means the discount varies each time, but is nominally around 10% (around ¥150, or so in her example, which ran for 9 months).

Free deliveryAs with all our wine club members and customers; delivery is free and The Red Wine-Mobileby the Wine Man personally, so you get to discuss the wines in the box (if you want to).

Here’s an example of a ‘Third Way’ case we sent out December ’14 based on 1 customers likes and a penchant for being surprised:

Callia Alta Shiraz / Malbec Argentina 1 88
DeBortoli Cabernet Merlot Australia Bronze ’13 & Cmndd ’14 1 95
Torres Ibericos Rioja crianza Spain Silver medal Winner ’14 1 180
Torres Celeste (Tempranillo) Spain Commended ’13 1 285
Santa Digna Cabernet Rosé Chile 1 138
Zonin Prosecco-Black Bottle Italy Sparkling 1 136
Fonte Frontini Vermentino Di Sardegna DOC Italy 1 90
Mannenberg Chenin Blanc South Africa 1 95
De Bortoli Sacred Hill Chardonnay Australia 1 95
Hemisferio Sauvignon Blanc Chile 1 104
A. Zirnhelt Riesling Vin D’Alsace France 1 130
Oyster Bay Sauvignon Blanc  New Zealand Commended ’14 1 230
standard cost 1666 was reduced by 116 to ¥1500 12 1666

Simply fill out a contact form enquiry quoting ‘The Third Way’ if you would like to look into this offer further, and soon exciting surprises could be on your front doorstep every month.


Free Delivery: Free delivery for all LWwines Club customers in the Shanghai Metro (Puxi) area; that’s inside the outer ring road and the enclave of Western Suburbs. Outside that area we can negotiate a good rate to cover any additional cost.

Payments: On the first visit you pay for 2 deliveries, that’s twice what you opt for as your ‘monthly’ spend). Then on each subsequent delivery you pay the ‘normal’ fee. Cash on Delivery. If you choose to drop out of the club, no payment will be made on the final delivery.

Delivery days: In the first week of the month, usually Monday or Thursday. We can leave wines and collect payment from you or your authorised receiver only, such as Ayis, Guards or Office Staff. Each month we will contact you in the week prior to ask if you require the wines in the next month.

Bi-Monthly, etc? Yes, we can do alternate periods. You can have these wine club deliveries personalised to come every 2 or 3 months.

Replacements Pledge: Due to the vagaries of SH customs and the long supply chain, some wines are sometimes not available. We reserve the right to replace unavailable wines with those on our lists of similar price, value and quality; matching region, grape and producer as best we can. Under those circumstances the price will remain constant even if it costs us more money.

Other orders: Yes, it’s possible to combine your Monthly Wine club with another order to be delivered together. Combined orders would need about a week’s notice.

Cancellation: Cancel any time. We will make one final delivery after you cancel bringing us all square regarding the money.

Holidays: Recommence monthly deliveries after a holiday trip anytime.

For more information submit your interest in an enquiry here.


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