WineSleuth 7: More on (Moron?) Labelling:

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This from UK website, ‘The Drinks Business’:

A wine brand from Chile is unknowingly offending Cantonese speakers in Hong Kong with its explicit name.

Called Chilensis, the label, from Via Wines in Chile’s Maule Valley, loosely translates as “f*cking nuts” according to a source in Hong Kong.

Following local press reports about the rude label demand has in fact soared for the wine, pushing prices up for Chilensis by HK$10 in a matter of days.

The wine was selling for HK$49 in Hong Kong off-licences and supermarkets, but has now risen to HK$59.

News of the inadvertently offensive brand name highlights the need for caution when releasing labels in the Far East.”

*%@#king nutz

That’s hilarious. It went up the equivalent of about £1. Not really a story. But funny. If at all true. Even, if it’s only partly true.

TWM

March 2012

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