When founding LWwines my ambition was to strike the right balance between quality and value. The measure of success is always in the balance. The counterpoint forces of supply and demand always push and pull. And so they should.
Fashion has an influence and the latest trends matter immeasurably. So too, do the changing seasons. I aim to keep my ear to the ground, and to listen for the important signs which govern mood and to adjust to the winds of change while being a champion of quality. Not the easiest of tasks. Takes some concentration amid the distractions. A couple of constants, do however, prevail…
- Life is too short to drink bad wine.
- Life is too long to accept being short-changed in anything.
I hope you will come inside and agree we have the balance ‘about right‘.
The Wine Man in Shanghai.
Better City. Better Wine. Better.
May 2012
